Running a beauty business means being the stylist, the receptionist, the marketer and the web designer — all at once. Most owners can't afford to hire all of that. We think the right tools should change that.
Veluma started with a simple frustration: brilliant beauty pros held back not by their craft, but by everything around it. The website that never gets built. Bookings taken in DMs and on scraps of paper. The marketing that never gets written. The no-shows.
So we built Veluma — not another chatbot, and not one more tool to bolt on. Veluma is the all-in-one platform for beauty businesses: a booking page, a bespoke website, marketing and content, your team and rota — plus a listing on the Veluma marketplace (launching this autumn) so new clients can find and book you.
And Hattie, your AI assistant, takes the busywork — writing your posts, drafting your rota, keeping your listing sharp — so you can spend your time where it counts: with your clients.
The goal is simple: give a solo nail tech or a small salon the tools of a big beauty brand.
Powerful AI only helps if you can trust it. These principles guide everything we build.
Hattie proposes and drafts; you decide. Anything client-facing needs your say-so — nothing goes out behind your back.
Every action is clear and can be undone. No black boxes, no lock-in — your salon's work is always yours to change.
Hattie remembers your business — your treatments, prices, clients and style — so everything it does is consistent and on-brand.
Nails, hair, barbering, aesthetics, spa — Veluma is shaped around how beauty businesses actually run, from treatments and deposits to the rota.
Hattie takes the admin so you can do the work only you can do — the treatments, the clients, the craft.
Your business and client information stays private to you, and is never sold or shared. Full stop.
Set up your booking page, website and Veluma listing in minutes. Free to start.
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